CMX Solutions DOOEL Skopje, a German company working in the field of customer service, operating in Macedonia since February 2015, is expanding the team with new positions in eCommerce area.
We are looking for a Social Media Marketing Specialist (B2C/B2B) responsible for development, implementation, tracking and optimization of social marketing campaigns across digital channels and as well as supportive in creating great content that can be shared with the social media audience. As a professional with integrity, we expect you to be business minded, enthusiastic, passionate and motivated to learn and grow in the position. To thrive in this role, we need a person who is creative, solution-oriented and has the ability to go from strategy and idea to action.
- Independently plan and execute social media marketing campaigns, mainly on Facebook and Instagram but also on business platforms like LinkedIn and XING
- You are defining the optimal campaign set-up, do research on the different targeting-options, ad-formats and bidding-strategies according to the campaign goals
- Continuous monitoring of the competitors’ strategies and development/implementation of new strategies to push conversions/sales and lower ad-costs
- Development of influencer-strategies including interaction with influencer-agencies to select best fitting influencers
- Maintain social media presence across all digital channels;
- Measure and report on the performance of all digital marketing campaigns (ROI and KPIs);
- Help in creating content (articles, surveys reports, news) to boost customer base and experience;
- Bachelor’s degree in Marketing and/or Communication or equivalent;
- Proven working experience in eCommerce related Social Media Marketing (min. 3 years);
- Fluent in English and can freely communicate with clients and prospects in written or verbal form;
- Knowledge of other European languages such as German are an advantage
- Works well in a group but can still work independently within established deadlines;
- Ability to manage time and priorities;
- Business minded person with attention to details;
- Self-driven and knows the importance of being structured.
- In-depth knowledge with Social Media related to marketing eCommerce-Products (Facebook, LinkedIn, Twitter, Instagram, YouTube, Hootsuite);
- Experience in setting up, optimizing and measuring ad campaigns related to marketing eCommerce-Products (Facebook Ads, Instagram Ads, LinkedIn Ads);
- Experience in setting up, optimizing and measuring influencer ad campaigns
- Proficient knowledge in website analytics and testing tools (Google Analytics);
- Experience in building and maintaining customer databases;
- Experience in social selling
- Experience in creating graphics for display campaigns/social media
- Experience with onlineshop-solutions (shopify or similar)
- Great Plus: track record of content writing (articles, promo content, newsletters, release pieces, whitepapers, etc.).
If you find the position interesting and fit to your professional experience please send us your CV in English on the following email address email@example.com with the subject line: “Social Media Marketing Specialist (B2C/B2B)”.