WHAT WE DO
We are ATLETICA.de a German company specializing in home gym fitness.
We are one of the top three fitness companies in the DACH region and have been nominated as "Webshop of the Year" for three times in a row.
OUR MISSION
"Moving a Nation". We believe that health is one of the most neglected goods of mankind.
In 100 years, people will look back at us and wonder why we didn't invest an hour a day to maintain the one thing we cannot buy: our health.
OUR GOAL
Provide fitness equipment to motivate people to workout 1h a day.
OUR CUSTOMERS
Young, dynamic, and confident that they don't need a gym to train efficiently.
OUR OFFICES
Our headquarter is based in Mainz (Germany), with offices marketing offices in Skopje and administration offices in Sofia. We sell the products all over Europe with a focus on German-speaking countries and soon USA.
Marketing Strategy Manager / German Fitness company (m/f)
YOUR RESPONSIBILITIES
The Marketing Strategy Manager will spearhead the development and execution of our marketing strategy, focusing on amplifying our brand's visibility. A significant part of this role involves collaborating closely with the graphics team to develop a cohesive marketing concept that resonates with our audience. Furthermore, the Manager will be responsible for crafting a detailed marketing plan, including a clear schedule for implementation and rigorous monitoring of the plan’s effectiveness.
Develop a strategy to increase brand recognication:
Craft a comprehensive marketing strategy with the primary goal of enhancing brand awareness, ensuring alignment with the company’s overall objectives.
Collaborate with graphics:
Work in tandem with the graphics team to define a unique marketing concept that visually and conceptually aligns with our brand identity, ensuring it speaks compellingly to our target audience.
Plan and Schedule:
Develop a detailed marketing plan, outlining specific campaigns, channels, timelines, and responsibilities, ensuring a cohesive and strategic approach to all marketing efforts.
Performance Monitoring:
Implement robust analytics and monitoring tools to track the performance of marketing initiatives, analyzing data to assess their impact on brand awareness and adjusting strategies as necessary for optimal results.
YOUR QUALIFICATION
- Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
- Minimum of 5 years’ experience in marketing strategy, with a proven track record in developing strategies that have successfully boosted brand awareness.
- Strong ability to collaborate and communicate with cross-functional teams, particularly with creative teams such as graphics and design.
- Expert knowledge of marketing principles, dynamics, and platforms, with a keen ability to stay ahead of industry trends.
WHAT WE OFFER
- Become a member of one of the fastest growing companies in Europe.
- Become a part of a culture of innovation and excellence.
- Competitive salary and benefits package, with flexible working conditions.
- Opportunities for personal and professional development in a dynamic and supportive environment.
- The chance to be part of a passionate team, making a real impact in the industry.
CONTRACT AND SALARY
Let us know your salary expectations.
You will receive a Macedonian employment contract with full-paid benefits and social security.
At the end of the year, there will be a bonus based on the company's sales performance, which will be negotiated individually depending on your qualifications, motivation, and commitment.
OUR CULTURE
We have an unusual employee culture.
We believe in self-discipline, self-organization, self-learning and responsibility.
We work as a team and follow a strict "no ego" and "no asshole" policy.
HOW TO APPLY
Please send us your resume in English.
Please provide some insights about you by answering the questions below.
QUESTIONS
1. Please describe in which marketing area you are particularly focused and good at.
2. Show or describe some of your accomplishments, where you are particularly proud of.
3. Looking at our company and brand what do you like or dislike?
4. With which measure do you think we can best increase brand recognition and awareness?
5. What is your expected salary?
